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In the last decade, due to the rising importance of social media and overall business exposure, the significance of managing one’s brand and name has increased rapidly. According to Eccles, Newquist, & Schatz (2007), “70% to 80% of market value comes from hard-to-assess intangible assets such as brand equity, intellectual capital, and
Managers tend to forget the fundamental role the political environment plays for their company. A certain growth strategy can only be pursued if the political environment allows for this. Certain initiatives and bills can negatively affect the corporate business strategy of several companies in a determined sector. This accounts for a wid